In the mid-1980s, Robert Ehrlich, a Wall Street commodities trader, got into a different type of mar…
In the mid-1980s, Robert Ehrlich, a Wall Street commodities trader, got into a different type of market. A food lover, Ehrlich often lingered in supermarket aisles and watched shoppers as they deliberated over what to buy. One day, while surveying a wall of snacks made by the giants of the processed-food industry, he had a eureka moment. The idea came to him in a puff.
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